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Maharishi and Digital Soundboy Reunite on Limited-Edition Collaboration for Notting Hill Carnival 2025

Maharishi partners again with Digital Soundboy for a limited-edition release to celebrate Notting Hill Carnival 2025. The collaboration continues an ongoing relationship between the two institutions, rooted in shared values of cultural integrity, innovation, and community expression.

Led by Shy FX, Digital Soundboy remains a seminal force in UK music culture, with past collaborations between the collective and Maha exploring the intersections of sound, military-inspired design, and streetwear.

The 2025 release includes a concise capsule of Carnival-focused pieces: a selection of T-shirts, a cap, and a sweat towel. Each piece features co-branded detailing and is constructed with durability and wearability in mind. The drop is limited edition, available in restricted quantities at maharishistore.pro.

As part of the partnership, the Digital Soundboy Stage also returns to Notting Hill Carnival, with a curated lineup reflecting the label’s genre-defying legacy. This year’s stage design features artwork by Teach, continuing the visual dialogue between sound culture and contemporary art.

This latest drop follows a recent limited-edition T-shirt collaboration between Shy FX, Maharishi, and KINGH, released to celebrate the launch of Nobu, which is streaming now.


The Maharishi · Digital Soundboy 2025 capsule is available now online and at Maharishi London.

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The T-shirt is available now online and in the London flagship store.


Maharishi London

2-3 Great Pulteney St, London, W1F 9LY. +44 (0)207 287 0388

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